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In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more than 10 years now. So it’s a no-brainer, right? Except, uhhhh, what is it exactly, Read More... The post The 10-Step Content Marketing Checklist appeared first on Copyblog
Lessons learned on the business side of Sausage Sports Club, including tips on doing market research, shaping the perception of your game, and getting the most out of social media. ...
We talked with the former Nindie biz whiz about what he's learned helping indie games get out the door, with tips you can use marketing your own games. ...
When you want to promote your website, there are few methods for marketing that are as successful as social media marketing. When you use social media marketing, you build a relationship with existing and potential customers, thus strengthening your business. Below are some of the best ways for you to use social media in your marketing efforts.Always remember to talk with potential customers as i
Most sites that teach digital business and marketing have absolutist prescriptions. “You must do this.” “You must never do that.” But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online. On Monday, Stefanie Read More... The post Avoid R
When I think about social media, I start to sound a lot like somebody’s cranky grandma. Back when I was starting out in marketing, we didn’t have all this Twitter or LinkedIn or Facebook. If you wanted to run an ad, you bought a classified. In the newspaper! Which people had to pay for! Did Read More... The post 5 Bad Habits that Will Tank Your Social Media Marketing appeared first on
This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing and selling like they were two completely different things. On Monday, Stefanie Flaxman talked about how weak email marketing is even weaker than Nickelback. (Wow.) Apologies in advance for any Read More... The post Turn Off Bad Pop Music and Turn
Back when I worked in the corporate world, our organization, like many, had a great, big invisible wall between marketing and sales. The marketers crafted messages, thought about fonts and brand colors, produced beautiful brochures and websites, and figured out new ways to get people to know our company existed. The end result of this Read More... The post Is There Still a Difference Between Mark
I’ve never admitted this to anyone before: I don’t always change the radio station right away when a Nickelback song comes on. See? That first line wasn’t hyperbole. How embarrassing. Here’s about how far I’ll let “How You Remind Me” play before finding something else to listen to: “Never made it as a wise man Read More... The post Weak Email Marketing and Nickelback Have Less in Common than You
The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than Read More... The post Ethical Market


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