Search results for effectiveness

Lithium-ion batteries are the current reigning energy-storage champion, powering everything from phones to cars. But as good as it is as an electrode material, lithium is relatively rare, and the cost of mining and refining it can blow out the budget for large-scale applications. The search for a cheaper alternative has led some scientists to plain old salt, and now a Stanford team has develo
Many great scientific discoveries have arisen out of laboratory accidents, from the mistake that led to penicillin, to revelations of LSD's psychedelic properties after Albert Hoffman unexpectedly absorbed a dose through his fingertips in 1943. The latest serendipitous discovery comes from a cross-contamination accident that has revealed how a certain bacteria can stifle the efficacy of cance
We develop blindness towards all sorts of advertising. When first introduced online, banner ads achieved a 50-90% CTR. Now the majority of people can’t stand them. Marketing effectiveness demands a change. It’s not so much that various methods of marketing are inherently ineffective. It’s just that people get used to them, so marketers need to […]The post Why Data Will Boost Your Marketing


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